Rippln launch raises questions, opportunity to talk about apps

By Robb Hicken/BBB’s chief storyteller

When Tricia Stoesser, marketing director for the Stage Coach Theatre, sent me a note about a new app called Rippln, hers was the twentieth question I’d received.Rippln

The network marketing company, in Melissa, Texas, is raising questions as it launched under the auspices of changing the way we view social media marketing. While I couldn’t track down the founders for an interview, those who have gone gaga over it, are sold it’s real.

“I was approached by different people I respect in business about this, so I had to seriously check it out,” Stoesser says. “I hope this doesn’t seem spammy, yet I am excited to share this opportunity.”

And share it she did.

Stoesser put it out to her entire LinkedIn group, posted it on her blog site, Facebook and Twitter. She’s been in business for 15 years, and the future is in social media, and her gut feeling says there’s no risk.

“Rippln is the new social platform that is going to take the world by storm and revolutionize the way we communicate, buy products and play games! You can get paid for your ‘social media influence,’” she says.

When you register, you sign a non-disclosure agreement and provide your name and email address. The company asks that you share with your friends and others at a pace of five invites per filing period before the official launch. According to its Facebook page, there are 177,000 people signed up as of Tuesday morning.

On the company’s website, officials claim, in YouTube videos, that traditional social media built their reputation on the backs of the users and took the profits from that network to pay for their expansion and growth – one video cites groups like Twitter, Facebook and Instagram.  On another video, it claims games that extolled by networking reaped the profits.

The promise, made in the videos, is that once established, Rippln will pass along the network marketing profits to the members.

Officially, you must be invited to take part in the Rippln experience. The website registration does not ask for money, but only requires you download their app.

Lacore Enterprises, of Melissa, Texas, was founded in 2011 as an advertising agency and is a privately held company.  Attorney Kelly Kubasta, of Klemchuk Kubasta, in Dallas, did not return calls, immediately.

Bottom line:

  • Why are some apps free?
    • Companies may sell advertising space in the app to other businesses.
    • Companies may offer a basic version of the app for free, but need you to pay for the full version.
    • Some apps allow users to buy more features within the app. Usually, you are billed for these purchases through the app store account.
    • Some free apps are designed to build interest in the company’s other products.
  • What types of information can apps access? It depends on the app itself – phone and email contacts, call logs and location.
  • Why do some apps ask for location? Apps use location data for maps for coupons, specials and business information.
  • Could an app infect my phone? While most apps are pre-approved before being added to an app store, hackers have created apps that can infect smartphones and tablets.


Filed under News You Can Trust

2 responses to “Rippln launch raises questions, opportunity to talk about apps

  1. jason

    I know the CEO personally and it is the real deal. They have been building this app and new program for over a year now. It is that cool!

  2. Mark Burrows

    I know that apps are a confusing thing. Most of them are do require a cost, even if it is $0.99 because it all adds up to money going into someone’s pocket. Free apps are just as they say, they are either provided as a bundle when you get your device or they are gateways so they can bury you with adware. There is always a hook in there somewhere. It is imperative that you read all the fine print in the terms and conditions and understand them before agreeing to anything, that goes for your computer as well. Yet, in time, as smartphones and superphones become common place so will more free stuff without any hooks. Simply because the young eggheads coming up will want to give just for the sake of giving because not everyone is out to squeeze every coin out of your pocket. But these whiz kids who create free apps and software need to be careful and patent their creations because if they don’t, the big guns will come after them claiming they had an app or program all set to go, and since there is no patent on the freebie, they can jump in and grab it.
    Another note, since I have not investigated Rippln as of yet, which I surely will do. The bit about passing profits on to members has me curious. Is it true profit sharing or some pyramid scheme where you tell two friends, and they tell two friends, and you get kickbacks? Any site that does not require money, is dependent on tracking member activity to commercial sites. The increase in profits generated by these commercial sites put into effect contracts and bonuses for site that generates productivity. In a social site, it is possible to plant bots to engage conversations about products. I have seen it on Facebook, a friend of a friend suggesting a solution for problem, gathered from keywords. When I search Facebook for a profile for such a person, they do not exist. When I ask the person I know about the non recognized user. They check their log and no such message is in their log. When I send them a screenshot, of what I saw, they usually laugh and accuse me of mischief. Okay, I admit I am a bit of a jester among my friends, so yes, I can understand where they would see I might have a hand in it, but I find I back off because I don’t want to create a panic. Bots are everywhere. Entertainment sites are required by law to mention in their fine print that they use bots, but social sites are not. They should.

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