The company, acquired by Facebook earlier this year, has been catapulted to the forefront of social media with its creative and creative way to connect via photos and has collected more than 100 million users in just the two years since its inception.
Going into effect on January 2013, there are a number of issues that have users disabling their accounts and walking away from the premium picture-sharing application.
The chief concern many users have with the new terms of service comes from the following section:“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your user name, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.” Essentially, this states that at any time, Instagram or any other business or paying entity, may access your photos and publish them – without notice or compensation to you.
Are you an Instagram user that is willing to keep your account at the price of seeing the picture you took of your dog, shoes or last night’s dinner as an ad without your knowledge? There’s a growing list of other picture-sharing apps like Instagram that have seen a rapid increase in subscriptions just in the last 24 hours such as EyeEm, Starmatic, Flickr & even the Twit-pic feature on Twitter.
And while consumers and Instagram-active businesses must decide whether to continue on the photo sharing site or move on to another social site, the question we always ask at the BBB is simply “Is this practice supporting better business?”
Is Instagram obliterating consumer trust or is this just the next natural move for this business? What do you think?