InstaAds? New Instagram terms of service, a better business practice?

Instagram made a lot of people angry the last few days by unveiling its new terms of service.instagram-icon

The company, acquired by Facebook earlier this year, has been catapulted to the forefront of social media with its creative and creative way to connect via photos and has collected more than 100 million users in just the two years since its inception.

Going into effect on January 2013, there are a number of issues that have users disabling their accounts and walking away from the premium picture-sharing application.

The chief concern many users have with the new terms of service comes from the following section:

“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your user name, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
Essentially, this states that at any time, Instagram or any other business or paying entity, may access your photos and publish them – without notice or compensation to you.

While this is bringing intellectual property and privacy policy debates into question, many have already begun deleting their accounts without question, vowing to join another photo-sharing app that protects their images and rights.

Are you an Instagram user that is willing to keep your account at the price of seeing the picture you took of your dog, shoes or last night’s dinner as an ad without your knowledge? There’s a growing list of other picture-sharing apps like Instagram that have seen a rapid increase in subscriptions just in the last 24 hours such as EyeEm, Starmatic, Flickr & even the Twit-pic feature on Twitter.

And while consumers and Instagram-active businesses must decide whether to continue on the photo sharing site or move on to another social site, the question we always ask at the BBB is simply “Is this practice supporting better business?”

Is Instagram obliterating consumer trust or is this just the next natural move for this business? What do you think?


1 Comment

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One response to “InstaAds? New Instagram terms of service, a better business practice?

  1. Mark Burrows

    Humans are complex beings. We freely throw our images around on Facebook and other social networks, but when we are required to give a photo of ourselves we become suspicious and wary so some of the sites that have a social network as a sideline such as iMesh you will see more fake photos than real ones. Then some of other sites prefer to use avatars. I simply think it’s a matter of if you have something to hide or not. People who indulge in criminal behavior don’t want to share their picture. People who are disfigured don’t want to share their picture. People with strict religious beliefs don’t want to share their picture. Last of all, those who use the internet as a fantasy world to escape from reality and like to pretend to be somebody they are not don’t want to share their picture.
    The other issue is we develop comfort zones with the way things are done, then when changes are made and new rules are imposed, our immediate response is loss of that comfort and our first reaction is to balk. We either learn to adjust and accept change and develop a new comfort zone, or we move on to different frontiers, only to discover we were probably better off back where you at least had some semblance of what was going on and a sense of familiarity.

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