By Dale Dixon/ Chief Trust Evangelist
When I was visiting with the BBB team this past week, we started talking about how being an accredited business is more than just a title.
BBB mission is building trust in the market place. That word TRUST is a designation that demonstrates the trustworthiness your company has earned through your association, service and representation. You can’t buy that type of association, it’s something that you earn.
If there were such a countdown as the Top 10, similar to the Late Night phenom, it might end with TRUST being the number one answer. When someone comes to your store or business, they are trusting you to provide them with a quality product or service. By taking on the standards for trust, you put your name on the line that you will make every effort to be trustworthy.
Here’s a recent document our staff has put together.
Remember that your trusted name is the best part of your business.